Any agent or broker who wants to keep their connections and expand their business must invest time, money, and effort into real estate email marketing strategies. Chatbots, email newsletters, and behavior-triggered emails are all examples of email marketing strategies used by experts in digital marketing for real estate to establish trust with leads and maintain contact with past clients. As per the growth marketing agency experts, you need the right platform to manage email marketing as you investigate the most effective approach. Unfortunately, if you don’t continuously offer value that encourages your contacts to connect, your emails may end up in spam or garbage folders.
Follow these six email marketing techniques suggested by the experts of digital marketing for real estate to begin bringing in prospects and expanding your company via email:
- Send Emails Regularly
Email marketing campaigns for real estate are different. It is far more efficient and productive to organize your messages in advance, maintain consistency, and send emails in bulk to save time. Regular emails are written in isolation and forwarded to the addressee immediately. For instance, most prosperous real estate agents create a “welcome sequence” that automatically sends out when new leads sign up for their newsletter or choose an incentive like a free property appraisal or market report.
- Present a Call to Action
Your emails should conclude with a clear call to action (CTA), like all intelligent real estate marketing strategies, that encourages readers to take action as per the growth marketing agency experts. Even if the primary goal of your email is not to close a deal, it still presents an opportunity to interact with each of your contacts. Your CTA may be a request for a meeting, a phone call, a LinkedIn connection, or a straightforward query. Whatever your CTA, make sure it is simple for your lead to understand and pertinent to the email’s content.
- Make sure Your Email Marketing Campaigns Remain Relevant
Reports on the real estate market can be highly intriguing and compelling for your leads thinking about buying or selling a house, as per the experts of digital marketing for real estate. Customizing your emails for each sort of reader you have is referred to as segmentation, and it is one of the most crucial components of an effective email marketing plan. By segmenting your email list, you can specify which contacts will receive specific email campaigns. It enables you to continuously produce pertinent emails for every person on your contact list, including potential buyers, sellers, past clients who were buyers or sellers, and recent homebuyers.
- Educate & Entertain Your Audience
When you put your leads’ wants and interests ahead of your own, you’ll discover that open and engagement rates increase. That necessitates using various content kinds multiple times. Giving your email list helpful material, for instance, demonstrates your experience and can teach them more about buying and selling real estate. You could send the following to inform your lead as per the expert in digital marketing for real estate:
- Market Statistics
- References to informative news items concerning the neighborhood market
- Tips for home improvement
- Information on recent sales
- Fresh listings
- Invites to open houses
- Mortgage news and guidance
- Include Testimonials
Eighty-eight percent of consumers believe internet reviews as much as recommendations from friends and family, as per the survey done by growth marketing agency experts. It’s crucial to occasionally include client testimonials in your emails because email marketing’s main objective is to grow your organization. Seeing what others have to say about you can be the difference between converting a lead and losing them.
- Combine Emails With Additional Marketing Channels
Although real estate email marketing can produce significant returns, concentrating all your efforts in one area is never a good idea, as per the experts of digital marketing for real estate. Instead, increase your reach and impact by utilizing email marketing with other marketing platforms. Fortunately, using email alongside a few other marketing methods, such as:
- RETM(Real estate text message marketing): SMS marketing is an exceedingly efficient method to get your name and message in front of your contacts. However, text messages are limited in character count, making them a suitable complement to email marketing.
- Social media: Social media requires consistency for the best outcomes, much like email. Plenty of readily recycled information in your weekly email may be obtained via a solid real estate social media marketing campaign.
- Content marketing: Publishing quality content on your website is one of the finest strategies to increase the size of your email list. From there, you can provide something alluring, like a house value, real estate meeting, or market analysis, to prospective leads in return for their email address.
All real estate agents and brokerages should consider email marketing as part of their marketing strategy in light of the success of email campaigns. Due to its capacity to develop potential clients and raise brand awareness, email is undoubtedly one of the most excellent, most effective, and most efficient real estate marketing tactics. You’ll better attract clients, boost sales, and raise commissions if you purposefully create topic-specific ads.
Has your company created a social media account? How many people are visiting your website from your social media profiles? Are you seeing a substantial increase in followers? Do you have sufficient sales? Do not worry if your responses are no. Voxturr provides best-in-class social media marketing techniques to enhance leads, increase sales, and increase user engagement and conversion.
Voxturr, a top growth marketing agency, can strengthen your brand on sites like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. We ensure that your brand is ideally situated in terms of accessibility and client friendliness. We grasp the power of social media and develop a favorable perception of your company.